Novara.Digital
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Google Ads

Google Ads, run the way Google wishes you would.

Search, Performance Max, Shopping, Demand Gen — campaigns built around your real conversion data and your real margins. Not bid recommendations from a Google rep who's never seen your P&L.

Google Ads campaign management

Campaign types we run

Every campaign type. Each one configured properly.

Search

Intent-driven keyword sets, single-keyword ad groups where it matters, and ad copy A/B tested against your real conversion data. Quality Score driven by relevance, not budget.

Performance Max

Asset groups built around audience segments, signal-driven optimization, and proper exclusion lists. We don't just feed it everything and hope.

Shopping

Feed optimization, custom labels, product-level bidding, and structured data. The feed work decides 70% of shopping performance — we treat it like a product, not a CSV.

Display & video

Retargeting, lookalikes, and YouTube prospecting. Tightly controlled placement lists so you're not buying impressions on Made-for-Adsense junk sites.

Demand Gen

Cross-channel placements (Discover, YouTube, Gmail) with creative-led targeting. Built for awareness and mid-funnel — measured against assisted conversions, not last-click.

Local services / Google Business

Local Services Ads, Google Business Profile optimization, and review-driven local pack visibility. For service businesses, this is often the cheapest scalable channel.

Monthly management includes

  • Account audit + restructure (one-off)
  • Conversion tracking (GA4 + server-side)
  • Creative production for ads + assets
  • Daily optimization + weekly reporting
  • Monthly strategy review with your team
  • Quarterly creative refresh

Next step

Book the marketing strategy consultation.

Deep dive with a senior marketing strategist. Allow up to 45 minutes — you leave with channel recommendations, budget allocation, and projected pipeline.

Book a consultation

Marketing Strategy Consultation

Free

45 minutes · No card required

  • Senior strategist, not a sales rep
  • Written summary and recommendations — yours to keep
  • No pressure to proceed afterward

Slots open within 12 hours. Always availability inside the next day.