Novara.Digital
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Paid social, run by people who'd never let it run itself.

Meta, TikTok, LinkedIn, Pinterest — campaigns with the creative production, audience layering, and full-funnel attribution that turns ad spend into pipeline. We pick the platforms that fit your business, not the ones the agency next door is good at.

Paid social management

Every major platform. Only the ones that fit your business.

Meta (Facebook + Instagram)

Advantage+ shopping, retargeting, lookalikes, and prospecting. Creative variants tested at scale. CAPI server-side tracking so iOS changes don't gut your data.

TikTok

Spark Ads, creator partnerships, and conversion campaigns. Creative testing the way TikTok actually rewards — native-feeling content, not polished agency reels.

LinkedIn

Account-based targeting, conversation ads, document ads, and InMail. For B2B with high LTV, this is usually the cheapest scalable channel — but creative is everything.

Pinterest

Idea Pins, shopping ads, and standard prospecting. Underrated for high-intent product discovery — especially in home, beauty, and fashion verticals.

X / Twitter

Promoted tweets and follower campaigns where the audience exists. We don't recommend it for every brand — we'll tell you if it's not worth the time.

Snapchat / Reddit

Niche but powerful for specific audiences (Gen Z DTC, gaming, B2C in tight communities). We'll recommend these if the audience-platform fit is real.

  • Account setup + pixel/CAPI configuration
  • Creative production (static, video, UGC sourcing)
  • Audience strategy + custom audience builds
  • Daily optimization + weekly reporting
  • Monthly strategy review
  • Quarterly creative refresh + testing roadmap

Book the marketing strategy consultation.

Deep dive with a senior marketing strategist. Allow up to 45 minutes — you leave with channel recommendations, budget allocation, and projected pipeline.

Book a consultation

Marketing Strategy Consultation

Free

45 minutes · No card required

  • Senior strategist, not a sales rep
  • Written summary and recommendations — yours to keep
  • No pressure to proceed afterward

Slots open within 12 hours. Always availability inside the next day.